Making your content relevant, every time.

The two example landing pages have significantly higher conversion rates than standard.

Why?

They have the same message. But each one is written for a specific personality using persuasion techniques.  

PxP gives you the power to tailor your content based on each reader’s personality. The result is that every piece of content becomes more relevant and feels more personalised. And guess what. Engagement and conversion rates soar.


The science behind the winning formula

  • Personality-Tailored Content

    It’s scientifically proven that when you serve people content in the tone that matches someone’s personality you dramatically increase its relevance.

  • Persuasion Techniques

    How you say or communicate something matters – a lot. Behavioural sciences reveal proven persuasion techniques that are highly effective at influencing behaviour.

  • Augmented Intelligence

    This is our ability to use applied artificial intelligence to combine the craft and knowledge of centuries of skilled content writers with a machine’s ability to consider myriads of possibilities. It’s the power of AI but with the human at the controls.

 

Better content

in a fraction of the time.

Using Augmented Intelligence enables PxP to create large volumes of content in a fraction of the time. What’s more, the content is good. Really good.

So, take all the subjectivity out of your marketing, kick production delays into touch and never again see campaign performance dip with content fatigue.

The power is now in your hands to create effective content every time. In fact, you now have the power to create unlimited content that you know will work.

To find out how your team take control of delivering better content every time, speak to one of our experts.